absorb what you eat.

eat clean, live clean.


What is clean label?

Think simple and pure. Clean label refers to products that contain simple ingredients that are naturally derived and is free from industrial/environmental contaminants. There are NO artificial flavours or synthetic chemicals use. Remember, it’s what’s in the inside that counts.

Importance of clean label?

Consumption of ultra-processed food (UPF) is widespread. Yet, unknown to many, The widespread consumption of ultra-processed food (UPF) has various adverse health impacts, including increased risk of cancer, cardiovascular disease and obesity. Clean label serves to REPLACE these unhealthy food.

Is clean label safe?

Over the years, food scandals have been on the rise. Clean label gives you access to product details from farming to production methods to ingredients, meaning you can consume your food safely and worry-free.

How about Etobe?

At Eatobe, Our ingredients are sourced only from places that practice ethical production. Both plants and people are equally important to us, and their welfare means everything to us. Promising workers’ welfare and ethical production, Eatobe guarantees product transparency by letting you know where your food comes from – down to the details of ingredient origins and who makes them.”

Future of clean label

1 in 4 consumers are actively seeking health benefits from foods and labelling influences purchasing behaviour. More than 50% of consumers say that knowing where their food comes from is important. With growing emphasis on what our products are made of, who made it and how it was made, a ‘clean’ image will be the priority of brands. Not just clean labels, but also a clean conscience. This is the future of food. The future of food will look at brands with a ‘clean’ image – not just clean labels but also a clean conscience.”


brain health

Did you know that the health of our guts directly impacts the health of our brain?

This means that a stronger, healthier gut can help us to increase our concentration, focus and cognitive strength and ability.

According to Harvard, the gastrointestinal tract is sensitive to emotion. When we are sad, angry or anxious, how we feel actively affects our gut.

If you have ever felt the “butterflies in your stomach”, it’s not just a fairytale experience explained in movies, but a real phenomenon that is backed up by science. In situations of anxiety or stress, our brain sends signals to our gut, which causes us to feel discomfort in our stomachs. Hence, these “butterflies” are actually the proof of the intimate connection between our brain and gut.

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